Visit Lauderdale Winter Campaign Facebook Instant Experience Ad
For winter 2019, the Greater Fort Lauderdale Convention and Visitor's Bureau needed a campaign that would entice visitor's in cold climates to come pay a visit to our sunny beaches.
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We created a campaign that showcased the tagline "This is how we winter". Among the social assets created was a Facebook Instant Experience ad that was fully immersive and highlighted some of our area's most captivating views and exciting activities.
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Visit Lauderdale Winter Campaign Instagram Story
Along with the other social assets, we created an Instagram story that featured our campaign tagline, "This is how we winter." We showcased an image using first person perspective to put the consumer on the paddle board itself. The goal was to entice users to daydream of being out on the water with sunshine and blue skies.
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Visit Lauderdale Winter Campaign Facebook Carousel Ad
In addition to the other social assets we created a Facebook Carousel ad that posed the question, "What's your week look like?" We used a stunning oceanic panoramic background image with inset images showcasing our destinations best features, one for each day of the week.
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Crave GFL Facebook
Instant Experience Ad
Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September.
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Our team created a relatable campaign that acknowledges one of the most frustrating parts of dining out, agreeing on a place to eat, while touting the unique dining experiences and special menus available during Crave GFL as the solution.
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KEMET Infographic Animation
To promote the launch of three new KEMET product updates, our team created a series of infographics that were featured as static print, mobile-first email and social videos. The first in the series highlights the top 3 reasons to choose KEMET.
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KSIM Infographic Animation
The second infographic animation in the series highlights the new KSIM website, which allows engineers to build prototypes and measure success prior to buying components. To promote the launch, our team created a static print version, mobile-first email and social video.
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Pride of the Americas
Instagram Story
In preparation for Pride month, our Starmark team partnered with the Greater Fort Lauderdale Convention and Visitor's Bureau to promote the international Pride festival. We created a series of social assets including this split screen Instagram story.
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AutoNation Cure Bowl
Facebook Instant Experience Ad
In preparation for the annual AutoNation Cure Bowl, our Starmark team created a Facebook Instant Experience ad to promote the game and increase ticket sales by highlighting pre-game activities including a live tailgating party and concert.
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AutoNation Valentines Day
Facebook Instant Experience Ad
To add a bit of humor to the normal Valentine's Day messaging, our Starmark team created campaign for AutoNation centered around breaking up with your old car and trading up with a new ride. The campaign included a series social assets including this Facebook Instant Experience ad.
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AutoNation Pet Peeves Social Videos
Our team created a series a videos showcasing the "Pet Peeves" of car buying. We brought a sense of humor to the social video spots by featuring animals as our main characters. With whimsical VO we brought the characters' concerns to life, ensuring users that AutoNation is considering and caring for all of their apprehensions.