AR: Video

ARPORT APP

FlyGreen MIA Campaign

Starmark’s FlyGreen MIA campaign and augmented reality ARport app took third prize in this year’s MMA SMARTIES X awards – The world’s first marketing award recognizing innovation.

The FlyGreen MIA campaign was created to engage the community in a massive energy efficiency effort by partners FPL Services and Miami International Airport. The campaign includes large-scale installments and signage throughout the airport terminal, a digital timeline and a custom AR smartphone app. Users can create a miniature AR model of the airport on their tabletop, explore micro-animations, trivia and an interactive recycle toss game.

This campaign took third place in the SMARTIES X VR/AR category, sharing honors with work from Mindshare Vietnam and Mindshare China, gold and silver winners, respectively. Previously, the FlyGreen MIA award garnered a Platinum Marcom Award and Most Creative Display at the NextEra Energy Expo.

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AR: Text

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AR: Gallery

The centerpiece of the effort is the ARport app (App Store or Google Play), an augmented reality trivia scavenger hunt to uncover all the ways MIA is saving energy and water, while picking up helpful tips for home. This is the first time an AR app has been used to promote an infrastructure project of this scale directly to consumers.

To keep the app relevant and engaging throughout the multi-year project, Starmark created a roadmap and release schedule to roll out new content, new augmented-reality games and experience improvements, while staying Agile and responding to user trends and requests from the community.

A novel approach pays off

Our energy client is so thrilled with the initial campaign that the effort is being used as a model for future performance contracts. But, ultimately, the best part of this effort is that it helped audiences have fun while learning about the mundane but monumentally important topic of sustainability.

And the momentum continued to this year’s NextEra Energy Expo in Juno Beach, Fla., where we showcased the app to expo attendees and ultimately took home an award for the “Most Creative Quality Display“!

The unique approach of a branded program, on-property engagement and an augmented-reality experience made that possible in a way that a standard campaign and website never could.