2019 RIPTIDE MUSIC FESTIVAL ACTIVATION
Travel & Tourism
My team at Starmark partnered with the Greater Fort Lauderdale Convention and Visitors Bureau to create an award-winning brand presence at Riptide Music Festival on Fort Lauderdale beach. The Nov. 2019 activation took over the entire beach, cementing Greater Fort Lauderdale as a music destination. The event took home a gold ADDY and the Judge's Choice at this year’s American Advertising Awards (ADDY) Gala for Fort Lauderdale and Palm Beach County.
Results
All weekend long, fans lined up outside the Visit Lauderdale Music Beach House to get in on all the action. Attendees starred in their own music videos in the Bosco video booth, exchanging contact info for their footage and generating 305 videos, 325 emails and 766 SMS. In addition, a total of 96,008 social users were reached with paid social media assets: 30,548 on Facebook and 65,460 on Instagram. The event was covered by acclaimed media outlets, from Rolling Stone Magazine to Good Morning America, while a number of social media influencers posted footage and photos at the Visit Lauderdale booth. It’s safe to say the first Broward County Signature Event was a hit.
“I couldn’t be more proud of the talented Starmark team that has pulled off such a cool and creative activation for Riptide Music Festival.”
Kara Franker, Senior Vice President of Marketing & Communications at GFLCVB
2020 GFLCVB GROWTH PLAN LUNCHEON
Travel & Tourism
Every year, approximately 500 hospitality professionals and Broward County elected officials attend the luncheon to share tourism insights and outlooks. This year, we at Starmark had something different in mind.
Inspired by the evolution of the destination, my team at Starmark gave the luncheon a theme: “Elevate. Celebrate.” We then created a plan to take the audience through “the story of Greater Fort Lauderdale,” with a compelling experience guests could enjoy from the moment they arrived until the very end.
“I have never been prouder to be part of our hospitality community as I was [the day of the luncheon]…Deepest acknowledgment to the creative teams and staff that made this day a crowning moment for our destination.”